Austin Fashion Week is seeking apparel designers to show on the runway during the BERNINA Fashion Fund Showcase on Thursday, February 21, 2019 at Austin American-Statesman.

To be eligible to show in there BERNINA Fashion Fund Showcase, you MUST meet these requirements:

  • Your current label must be less than 3 years old as of April 1, 2019. We will verify each label’s age before any application is accepted.
  • The lead designer must reside in the United States.
  • The label must be based in the United States.

    If you do not meet these eligibility requirements, please follow the other Participation options using the menu above.


Fashion X and BERNINA have had a partnership crowning Fashion Fund winners in Austin, Dallas and Houston since 2015.

In 2019, the BERNINA Fashion Fund Showcase will act as one high profile event as part of Austin Fashion Week. US-based designers with labels less than 3 years old are eligible to participate.

Each designer will show exactly FIVE complete looks on the runway. There is a participation fee of $400 to cover a pro-rated portion of models (designers may not use their own models).

Each designer will be evaluated by a panel of experts in the fashion industry based SOLELY on the 5 looks from the runway.

At the end of the event, two winners will be announced:

  • JUDGES’ CHOICE WINNER: The panel of experts will select one BERNINA Fashion Fund winner at the conclusion of the runway shows. That winner will receive a substantial prize package from BERNINA and other brands to help spur their career. In addition, they will be the BERNINA Fashion Fund representative to show on the runway during other Fashion X shows in 2019.
  • PEOPLE’S CHOICE WINNER: At the conclusion of the runway shows, those in attendance at the event will be allowed to vote for their favorite designer. The People’s Choice winner will receive a prize package from BERNINA.


Applications to participate in the BERNINA Fashion Fund Showcase are due by January 15, 2019 or until all spots have been filled. Applications will be reviewed in the order they are received, so it is beneficial to complete your application early. There are no fees to apply.

The AFW Advisory Board will review each application and provide each brand with a yes, no or waitlist answer. Those that receive a yes answer will be placed under contract and billed for participation. All fees are due no later than January 20, 2019. NOT ALL APPLICANTS WILL BE CURATED TO SHOW.


Upon approval by the board, you will be sent a contract to be executed by both parties. Once under contract, you may not be released for any reason and you will be billed for the participation fee of $400. The fee may be split into multiple payments but final fees are due by January 20, 2019.


  • Professional models cast by Fashion X Austin
  • Professional hair and makeup
  • Complete back of house production including dressers, runners, and more
  • End of runway images with promotional rights for each look you show
  • Profile page with links to your site and social media on
  • 2 premium seated tickets on the night you show for guests. Other guests may purchase tickets.

If you have any questions, please email us.


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