Brand new for 2017, Austin Fashion Week will host a photography competition seeking out the best fashion photograph created by an Austin-based photographer in the 2016 calendar year.


  • Each photographer (you may be professional or amateur) will submit one image per application (application below).
  • Each image will be evaluated by an esteemed panel of critics — non-participating professional photographers, magazine editors, etc. A critics choice winner will be chosen by this group.
  • Each image will be posted to for public viewing and voting. A people’s choice winner will be chosen by this group.
  • The top 10 photographs as chosen by the critics panel and the top 5 photographs as chosen by the peoples panel will be shown at INDUSTRY on Friday, May 12 at Speakeasy. The winners will be announced at that event.

    DEADLINE: Photographers must apply by April 1, 2017.

    RULES: Photographers may submit more than one photo but must pay the application fee for each time they submit a new image. There are no specific rules about what an image may contain, but it must be have fashion as a focus and be “safe for work” viewing. The image must start as a photograph, but the amount of digital post processing is up to the photographer.

    The image must have been shot in the calendar year 2016 between January 1 and December 31.

    The photographer must either be based in Austin or have significant ties to Austin.

    People’s Choice Voting: The images will be posted online at on Friday, April 14, 2017, at which time public voting will commence. Voters may vote for as many photographs as they would like, but cannot vote for the same photograph more than once. Public voting will close at 5:00pm on April 21, 2017.

    Critics Choice Voting: Before images are posted online, a panel of critics will convene to determine the Critic’s Choice winner. Images will be viewed anonymously. No information about any photographers will be given to the panel and they will only view the images in their final submitted form.

    WINNERS: The top 10 finalists for Critic’s Choice and top 5 finalists for People’s Choice will be announced on April 17, 2017. The winners will be announced at INDUSTRY on May 11, 2017.

    The prizes for winners will be announced shortly but it will be more than just a golden boot!

    INDUSTRY (the live event): All applicants will receive ONE complimentary ticket to INDUSTRY on May 11, 2017 at Speakeasy (regardless of if the photographer is a finalist in either category). Tickets are valued at $25.

    APPLICATION FEE: Each submitted image carries an application fee of $25, which includes one complimentary ticket to INDUSTRY, valued at $25. Your application is not considered complete until your fee has been paid.

    If you have questions about participating on a Mash Up Team, please email us.


    Fill out my online form.

    Go top