RUNWAY DESIGNERS

Austin Fashion Week is seeking apparel designers to show runway collections during the Runways & Gallery events on May 18-20, 2017. Both emerging designers and established labels are invited to apply.

Designers may show any season, but we recommend showing product that is for Summer and/or Fall 2017 (many designers split their show between seasons). Austin Fashion Week markets to buyers and media as well as directly to the end consumer, so looks that are readily available are useful.

AFW will be selecting the following runway designers:

  • STARS: Established celebrity designers and/or labels that have significant brand exposure. Approximately 2-3 designers will show each night during Runways & Gallery. Each designer is expected to show 12 – 20 looks.
  • LOCAL: Apparel designers based in or with significant roots in Austin, Texas. 3-4 designers will show each night during Runways & Gallery. Each designer is expected to show 12 – 20 looks.
  • DISCOVER: Emerging apparel designers that are NOT from Austin, Texas. 2-3 designers will show each night during Runways & Gallery. Each designer is expected to show 12 – 20 looks.
  • CAPSULE: Emerging apparel designers that are based anywhere in Texas. 3-6 CAPSULE designers will be invited to show each night during Runways & Gallery. Each designer will be asked to show THREE looks. CAPSULE is meant for very small designers likely just starting out or with very limited budgets.

Please read the information below carefully and then apply for the appropriate runway shows.

APPLICATION PROCESS:

Applications to participate in Austin Fashion Week are due by April 1, 2017 or until all spots have been filled. Applications will be reviewed in the order they are received, so it is beneficial to complete your application early. There are no fees to apply.

The AFW Advisory Board will review each application and provide each brand with a yes, no or waitlist answer. Those that receive a yes answer will be placed under contract and billed for participation. All fees are due no later than April 7, 2017.

PARTICIPATION FEES:

Upon approval by the board, you will be sent a contract to be executed by both parties. Once under contract, you may not be released for any reason and you will be billed for the appropriate participation fees. The fee may be split into multiple payments but final fees are due by April 7, 2017.

  • Full Runway Collection (12-20 looks; STARS, DISCOVER, LOCAL): $2500
  • CAPSULE (3 looks): $300 (MUST BE BASED IN TEXAS TO BE ELIGIBLE)

FEE INCLUDES THE FOLLOWING:

  • Professional models cast by Page Parkes
  • Professional hair and makeup
  • Complete back of house production including dressers, runners, and more
  • End of runway images with promotional rights for each look you show
  • Full length, unedited end of runway video of your show
  • Profile page with links to your site and social media on austin.fashionx.co
  • Mentions in all press releases relevant to your runway show
  • 6 premium seated tickets on the night you show (for full collection designers); 2 premium seated tickets on the night you show (for CAPSULE designers)
  • 2 VIP tickets to any other AFW shows of your choice May 18-20 (intended for the designer and one guest)
  • Red carpet access with media interviews on the night you show.

If you have any questions, please email us.

PLEASE COMPLETE THE APPLICATION BELOW:

Fill out my online form.

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