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Penny Luck, is an emerging men’s shoe company that has broken the mold with its unique designs and is capturing hearts with its mission to help U.S. Veterans. Since Penny Luck’s inception in 2015, founder and designer Brian Munoz, has used the American staple of luck, the penny, to create a one- of- a -kind brand. Brian designs all products and sources materials locally. Penny Luck shoes are artisan made in Leon, Mexico where expert craftsman have been making shoes for generations. Each pair of Penny Luck shoes comes with our signature lucky penny soles. Customers can choose to customize the year of their lucky penny for a fee. 100% of this fee goes to The Purple Heart Foundation. Penny Luck donates customization proceeds to help veterans who are battling PTSD. Penny Luck is a product of The American Dream and we are sincerely dedicated to giving back to those who have fought to protect it. As Penny Luck grows, it is our goal to employ Veterans.